· 8 min read
Send Ad Traffic to a Page, Not Your Homepage
Your homepage serves everyone, so it converts nobody. Here's how message match, a single action and ruthless removal turn paid clicks into enquiries.
Writing
We sell SEO, so we publish
An agency that sells search and has nothing for you to read is asking you to take its word for it. These are written for the person paying the invoice — no jargon you have to keep, and nothing you could not check yourself.
Latest posts
· 7 min read
The Enquiry You Lost Was in Someone's WhatsApp
Most small businesses don't lose sales to competitors. They lose them to a phone that got replaced. What a CRM actually fixes, in plain English.
· 8 min read
Why One Relevant Backlink Beats Fifty Bought Ones
What a link from another site is actually worth now, which link packages to refuse, and eight ways a small Indian business can earn links without spam.
· 7 min read
Why Your Ads Work for a Week, Then Stop
Creative fatigue and audience saturation are different problems with different fixes. Here is how to tell which one is quietly draining your ad budget.
· 9 min read
Answer the Question That Stops the Sale
Most product pages describe the product and ignore the doubt. Here is how to find the questions Indian buyers actually ask, and where to answer them.
· 8 min read
Internal Links: The Cheapest SEO Work You Skip
Anchor text, page depth and which pages deserve the links — a practical guide to the one piece of SEO you can mostly do yourself, for free.
· 7 min read
How to Read an Ad Report Without Being Fooled
Every ad report mixes three kinds of number: vanity, diagnostic and decision. Learn which is which, and which one should move your money.
· 8 min read
What You Sell Decides Shopify, WooCommerce or Custom
Platform choice isn't about budget or taste. It's about how many products you list, how complex your variants are, and how far the checkout has to bend.
· 7 min read
There Is No Duplicate Content Penalty
Duplicate content is a filing problem, not a punishment. How Google consolidates near-identical pages, and what canonical tags actually do.
· 8 min read
Google Ads or Meta Ads: A Rule for Choosing
One platform catches people already looking for you. The other interrupts people who weren't. A simple test for which your business needs first.
· 7 min read
The Build Is the Cheap Part of an Online Store
Gateway fees, RTO on cash on delivery, GST paperwork and catalogue upkeep all recur every month. Here is what running an Indian store actually costs.
· 7 min read
Why Bought Reviews Vanish, and What to Ask Instead
How review filtering actually behaves, why paid and gated reviews backfire, and the exact ask that gets real customers to write something useful.
· 8 min read
What ₹500 a Day on Meta Ads Can Actually Teach You
A modest daily budget buys reach and a few leads, but very little certainty. Here is what small spends can genuinely learn, and what they cannot.
· 9 min read
Your Contact Form Fails Quietly. Here's How to Check
Enquiries vanish between the send button and your inbox, and nothing tells you. The common silent failures, and a test you can run this afternoon.
· 7 min read
The Google Business Profile Fields You Left Blank
A field-by-field walk through your Google Business Profile — what each one actually affects, which ones are ignored, and what not to pay anyone for.
· 7 min read
Boost or Campaign? What the Button Can't Do
The boost button is a real tool with real limits. Here is what it can and cannot target, what it can and cannot measure, and when it is the right call.
· 7 min read
Shared, VPS or Managed Hosting: What You Need
Match your hosting to real traffic and real risk. What you are actually paying for at each step, and where the money stops buying anything.
· 7 min read
Proximity, Prominence, Relevance in Delhi NCR
Google says local ranking comes down to three things. Two of them you can influence, one you cannot. Here is what that means for a business in NCR.
· 6 min read
What Hashtags Still Do in 2026
Hashtags no longer carry reach on their own. Here is what they still genuinely do, and a small system of three to five that is worth keeping.
· 7 min read
Shrinking Is Not Designing: Responsive Done Right
Most Indian sites are technically responsive and still unusable on a phone. Here are the decisions that genuinely change on a small screen.
· 8 min read
Write the Page for a Reader, Not a Robot
Headings, specifics and answers do double duty — they help a busy reader skim and help a search engine understand. Here is how to write both at once.
· 7 min read
The First Line of a Caption Has One Job
Most captions are never read past line one, because line one was written to sound good rather than to earn the tap. Here is what it should do instead.
· 8 min read
Who Owns Your Website? Ask Before You Sign
Your domain, hosting, code, content and analytics can each sit in someone else's account. Here is exactly what to ask for, in writing, before you pay.
· 6 min read
Ranking For Your Own Name Isn't SEO
Branded search means someone already knew you existed. How to separate demand capture from demand creation, and where your budget actually belongs.
· 6 min read
Reels When Your Business Isn't Photogenic
Three video formats that work for factories, accountants and repair firms — demonstration, explanation and proof — plus what not to pay for.
· 7 min read
Most Businesses Don't Need an App
An app costs money every month whether anyone opens it or not. Here is the honest test for when it earns that cost, and when a faster mobile site wins.
· 7 min read
Your Sales Calls Are Your Keyword Research
Forget the 500-keyword spreadsheet. The questions buyers already ask you on the phone tell you which pages to build, and in what order.
· 7 min read
Post What You Can Still Post Next October
Choose a posting rhythm you can hold for twelve months, not twelve days. Here is how to work out that number and build a schedule that survives a busy quarter.
· 8 min read
The Five Pages a Buyer Actually Needs From You
Not a template. Five pages, each one answering a question a buyer must resolve before they will pick up the phone and call you.
· 7 min read
The Four Search Console Reports Worth Your Time
Search Console has dozens of screens and four that change decisions. Here's which to open, how often, and what to actually do with each one.
· 6 min read
Nine Posts Hiding in Last Week's Work
You don't need news to post. You need a way to notice the work you already did. Nine repeatable formats and a capture habit that makes them easy.
· 7 min read
Your Site Is Slow Because of the Phone, Not the Wi-Fi
Your site loads instantly on your laptop and crawls on a ₹14,000 Android. The gap is processing power, not bandwidth — here's what to cut.
· 9 min read
A Technical SEO Audit Should Find Problems, Not Issues
Most audits are a tool export with a logo on it. Here is the list a real technical audit produces, and how to tell the difference before you pay.
· 7 min read
Followers Are the Weakest Number on Your Dashboard
Reach, saves and shares tell you whether social media is doing anything for your business. Follower count mostly tells you how long you have had the account.
· 6 min read
Why Your Website Redesign Will Take 11 Weeks
A realistic week-by-week plan for a small business redesign, including the content, approvals and migration work that always overruns.
· 9 min read
Core Web Vitals Without the Jargon
What LCP, INP and CLS actually measure, why your PageSpeed score disagrees with Google's own data, and the fix for each one.
· 6 min read
Instagram Searches Your Words Now, Not Hashtags
Captions, the name field, alt text and on-screen words are all searchable. What to write differently — and which services are not worth paying for.
· 8 min read
WordPress or Custom Build: An Honest Decision Rule
Neither wins by default. Decide on three things — who maintains it, how often it changes, and what it must connect to — and the answer usually picks itself.
· 8 min read
Three Reasons You Don't Show Up on Google
Three possible causes, and they must be checked in order: indexed, relevant, competitive. How to check each one yourself before you pay anyone.
· 7 min read
Pick Social Platforms By Where Buyers Ask Questions
How an Indian small business can pick two or three social platforms — by where buyers already ask questions, not by follower counts.
· 8 min read
What a Business Website Really Costs in India in 2026
Four quotes, same brief, ten times the spread. Here is what each part of a website actually costs to produce, and what a cheap quote quietly leaves out.
· 8 min read
How Long SEO Takes, And What Moves The Date
Nobody can honestly give you one number. Here is what changes at each stage, what makes it faster or slower, and how to tell it is working before rankings move.
How we write
Three rules for this blog.
- Nothing you can’t check. If we make a claim about how something works, you should be able to verify it yourself in ten minutes. Where something is genuinely uncertain — and a lot of AI search currently is — we say so.
- Written for owners, not for other agencies. No acronym goes past without a plain-English translation, and we’d rather explain one thing properly than list ten.
- Including what not to buy. Every post has a section on the things that get sold in this category and don’t work. Some of them are things we could happily charge you for.
Start here
Got a question we haven’t answered?
Ask it. If it’s a good one we’ll answer properly, and it’ll probably become the next post.